The most common reason for failure is quitting. In their new book, Three Feet From Gold, Sharon L. Lechter and Greg S. Gold explore ways to turn obstacles into opportunities so that you won't quit just when you were about to succeed. I was sent a review copy of this book and have to admit, I took a while to get around to reading it. I'm glad I finally got started, the book is a quick and interesting read based on the ideas of Napoleon Hill in Think and Grow Rich.
The book begins with the story of R. U. Darby and his uncle who were would-be gold prospectors during the Great Depression. They didn't know much about gold prospecting and didn't do much research, they did know that they wanted to strike it rich. You see, gold prospecting wasn't their purpose in life, the thing they felt driven to do. They were successful at first and quite excited at the thought of fulfilling their dream to get rich. Soon, however, the gold seemed to run out and they became discouraged and gave up. They sold their claim and gear to someone who had always wanted to be a gold prospector. Having his purpose in view, the new owner of the claim called in an expert for advice and then started digging as instructed. He struck gold three feet from where the Darby's had quit. Why did he succeed where the Darby's had failed? He was pursuing his life's purpose and he was willing to ask for advice from someone who knew more than he did. On hearing of their misfortune in quitting, Mr. Darby took the lesson about quitting and applied it to his work in his new business. In addition, he shared his story with others so that others could learn from his mistake.
So, now that we know that quitting is the number one reason for failure, and people quit because they're not committed to the cause, it stands to reason that in order to succeed, you must determine what it is that you can commit to as your life's purpose. Then, persevere through obstacles to reach success. Commit to the outcome. Develop "Stickability."More to come later.