"If your self-belief is not strong enough to evoke and emote your passion, then others will not catch it, nor be convinced or persuaded, that your idea, or your product, or your way, is best for them." ~ Jeffrey Gitomer
You have to start with yourself. You have to stand for something that you can believe in. Something that you have no doubt that you will be able to provide and stand behind, no matter what.
If you're a new dentist, just graduating, look ahead, what do you want your patients to say about you in 30 years? Do you want them to remember that you could send them home with a crown in one appointment, or do you want to make an impact on them because of who you were, what you stood for and how you treated them? In the end, it all comes down to how you made them feel when they were in your presence, either speaking to you, or being treated by you. That impression extends to your staff, as well.
If you've been practicing for a while, look back, are you proud of the impact you've been making? Have you been doing the very best you can for your patients? What do you think they tell others about their experience in your office? That's your reputation. It was created by you and your staff.
So, here's your jumping-off point, your self-belief. Your passion. Do you have any? Did you lose it somewhere along the line? Can you get it back? Do you even want to?
Ask yourself this: What do I believe about myself as a dentist? Do I believe that the way I am practicing will improve my patients lives? Have I shared that with my staff? Do I have a staff that will believe in me and help me build my practice around my self-belief? Do I select staff that I can depend on? Do I train and treat my staff well so that they can believe in me and themselves?
Next, ask yourself: What do I believe about my staff? Are they people that have my back, that want to provide what I want to give my patients? Am I just sticking with any of them because I think the devil I know is better than the devil I don't know?
Sit with these questions a while and be honest with yourself. Your answers will tell you if you are on the right course for a satisfying career, or if you need to make some changes. If you have questions or comments, let me hear from you.
Next, we'll talk about attitude.